How to add a chatbot without replacing site search
Add the chat for the busy question. Keep the results page for everyone who came to look, compare, and buy.
Sep 23, 20265 min read25
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Latest articles
Why AEO will not replace your site search
Answer engines change how bots find you. They do not replace the box people use once they arrive.
Sep 23, 20263 min read20
How to design search beyond the box
Stop designing search as a box. Transform it into a conversational journey across your entire product.
Sep 22, 20264 min read10
How to run a search strategy workshop
Goals first. Demo last. A session you can steal for a mixed room of exec, marketing, IT and CX.
Sep 21, 20266 min read14
Search is not a built-in CMS feature
Key takeaway Many CMS vendors treat search as an afterthought. Don’t copy that. Weigh it as critically as a new website build. Have a strategy before go-live. Included is a pitch, not a plan. Th
Sep 21, 20264 min read27
How to use site search analytics
Key takeaway They sent me the logs. I wanted the questions. Empty results, no clicks, and no conversion are different problems. A box you cannot see is a box you cannot run. I’d been asked to lo
Sep 21, 20266 min read29
Your search box is leaking money
Why your search bar is either your best salesperson or your biggest bounce point.
Sep 18, 20265 min read58